Rayong is a small and calm city on the east coast of the Gulf of Thailand. It is known getaway destination preferred by local folks instead of busier, louder and more touristy Pattaya. Peaceful beach atmosphere and pleasant local Thai people vibe are between the reasons why people come here. The possibility to bump into Thai families or groups of local students is much higher than to meet foreign tourist roaming around.
It is also a perfect base for those who are going to Koh Samet island. People tend to stop here to shop, have something to eat and stay for a sightseeing even if it is just for a little bit before they hop on a ferry to the island. We met people who lives in Bangkok (only 176 kilometers away), however, often comes to Rayong just to clear their mind, have some delicious seafood and clean fresh air.
Best of luck planning your holidays in Thailand!
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